The brief.
Nahj connects Saudi companies and government bodies with their audiences through consultation, media production, branding and digital marketing. It had no identity before this one. The brief asked for three things at once: creative, modern and authentic, and right for the Saudi market.
The approach.
I built a high-contrast red system around one compact mark, so it holds from a favicon to an office wall, and set every element in English and Arabic from the start.
The result.
A full system: logo, colour and type, stationery, iconography and pattern, presentation and social templates, a company profile and office branding.
