The brief.
Magnet is a forward-thinking HR consultancy in Cairo. It finds top-tier talent, runs HR for growing companies and trains their people. The name says the job: pull the right people and organizations together.
The approach.
Under the m and a, the line breaks into yellow dashes, like a field pulling towards the solid line. It is a small detail that carries the idea of attraction across every size.
The result.
A full brand manual and an applied system: stationery, employee badges, a careers website, a welcome box, wayfinding and signage, event booths and social media.
