The brief.
Panttalon makes durable, premium jeans at a reasonable price. It was born from a familiar struggle, finding a good pair of jeans at a fair price, and links the factory straight to the people who wear them. The identity had to feel smart, elegant and young, and stay out of the way of the denim.
The approach.
The double t at the heart of the name joins into one monogram. It carries the brand on its own: on leather patches, tags and the favicon.
The result.
Logo, monogram and guidelines, carried through catalogue and product photography, leather patches and hang tags, packaging, the store and the online shop.
