The brief.
Masar is a Qatari training and professional development company. Its name means the path: the road people take from where they are to where they want to be. The identity writes that name in a script Qatar has carried for centuries.
The approach.
A name built like a wall. The mark spells مسار in square Kufic, the geometric script laid in brick and tile across Islamic architecture. Every stroke sits on a grid, so the letters stack like the stepped parapets of traditional Gulf buildings.
The result.
A complete identity in deep maroon: logo and lockups, colour, type and icons, carried through business cards, letterhead, folder, presentation template, signage, name badges and gifts.
