The brief.
Fitness is a lifestyle. Primus, a fitness and sport brand, needed an identity with the strength, energy and movement to live on gloves, goggles, kit bags and staff uniforms, for adults and kids alike.
The approach.
Explain the thinking behind the identity: the idea, the decisions and why they work.
The result.
Close with what the client got: the deliverables, the launch, or what changed afterwards.
